Monday, 14 October 2019

Growing Up Milk Market – Product Review By Experts 2027

According to a recent study published by Fact.MR, the growing up milk market will envisage an impressive 5.9% volume y-o-y growth in 2018 over 2017. The study reveals that the growing needs of the ‘new-age’ parents to find a convenient way of meeting nutritional requirements of their toddlers is mainly providing a fillip to the growth of the growing up milk market.

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The study also finds new avenues of growth for growing up milk manufacturers in developing countries in the Asia Pacific and the Middle East & African region.

Some of the key findings of the Fact.MR market study include


A significant rise in discretionary income of consumers has facilitated a larger consumer base to access ready-to-serve toddler nutrition products, such as growing up milk products.

Increasing number of nuclear families and working parents remain the key contributors to the recent developments in growing up milk market.

Breastfeeding rates have gone up in many developed countries, which is likely to reflect in declining sales of growing up milk products in developed regions, such as Europe and North America.

The World Health Organization does not recommend growing up milk products, calling follow-up formulae “unnecessary” and “unsuitable” for toddler growth. This is restricting the sales, hampering growth of the growing up milk market.

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Marketing and branding strategies manufacturers in the growing up milk market of labeling growing up milk products as ‘toddler milk’ are convincing parents that growing up milk can help them to transition from breastfeeding to adult food.

The Fact.MR study analyzes prominent parenting trends in various geographical regions to identify growth prospects of growing up milk market in various regions. It finds that the demand for growing up milk products is relatively higher in developing countries than that in developed countries.

Asia-Pacific and MEA Markets Hold a Revenue Share of around 60% in Growing Up Milk Market


The study reveals that Asia-Pacific and the Middle East & Africa are the most lucrative regional markets for growing up milk, and the trend is likely to continue to remain preeminent in the upcoming years. According to Fact.MR, high fertility rates and low mortality rates in developing countries create a positive environment for growth of growing up milk market in these regions.

Competitive Landscape


The report enlists leading stakeholders in the growing up milk market and provides useful information about important developments in the winning strategies of leading players in the growing up milk market.

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Market players featured in the report include Nestlé SA, Danone, Abbott Laboratries, Kraft Heinz Co, Mead Johnson Nutrition Co., Meiji Holdings Co. Ltd., FrieslandCampina N.V, Hain Celestial, Hero group, and DePaul Industries.

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