Monday, 14 October 2019

Bottled Tea Market Growth Analyzed in a New Study

Global consumption of bottled tea is expected to surpass 41 Mn Liters, growing at a Y-o-Y of 3.4% in 2018 over 2017. Overall growth of the bottled tea market can be attributed to,

Increasing appetite for specialty teas and their easier availability
Health conscious consumers preference for healthful tea beverages
Millennials’ developing palate for different RTD bottled tea flavors
Accessibility of bottled tea across various sales channels

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“The bottled tea marketplace is heavily impacted by evolving consumer sentiments wherein vendor revenues dwindled half a decade ago on the back of a contagious low- or no-sugar beverage trend. As manufacturers ramped up the production of no-sugar tea varieties, the bottled tea market has surpassed US$ 47 Bn in 2017 and the status quo is highly likely to continue in 2018,” says a senior analyst at Fact.MR.

‘New Releases’ – A Pervasive Strategy of Bottled Tea Manufacturers for Market Sustenance

The bottled tea market place has remained dynamic majorly due to altering consumer preference and beverage manufacturers’ efforts to meet the evolving demand. ‘New releases’ in terms of flavor, authenticity and packaging in the tea market has become a pervasive strategy among bottled tea brands, small or big.

Organic kombucha, a fermented bottled tea by Uncle Matt’s Organic brand was introduced in 2017. Available in a number of flavors, kombucha combines benefits of a green tea and natural prebiotics and organic acids.

In the first quarter of 2018, DanonWave-owned Brand Stok has launched a new range of cold brew beverages including Stok Yerba Mate Cold Brew Teas which are ready-to-drink bottled tea ranges.

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Arcadia Beverage, in May 2018 launched Zumora, a new clean label beverage line including bottled tea.
In November 2017, Unilever Food Solution introduced the Pure Leaf Tea House Collection of hot and iced teas that are organic and flavored with fruit and herbs.

Demand for Functional Beverages Complementing Bottled Tea Market Growth

Consumer demand for functional ingredients is on the rise. Tea blends with functional ingredients are the most trending phenomena in the bottled tea. A meteoric rise in the popularity of green tea in the past decade as a healthy beverage is here to stay. Further, different types of tea sold as bottled tea are believed to be rich in polyphenols and antioxidants- healthful components.

Few of the profiled players in the bottled tea market include Suntory Holdings Ltd, Nestlé S.A, The Coca-Cola Company, Tsing Hsin International Group, PepsiCo Inc, Monster Beverage Company, Uni-President Enterprises, JDP Group, Arizona Beverage Company and OISHI GROUP.

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