Monday, 14 October 2019

Honey Market – Global Industry to Witness Healthy Growth Over 2019-2029

The prominent players in the honey market will hold a small share as the market is driven by the unorganized market players. The market across the all geographies is fragmented and captured by local and domestic manufacturers.

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Honey is likely to witness worthwhile opportunities across the globe on the backdrop of the growing number of nutritive food applications and healthy food processing industries. Moreover, the rising usage of natural sweeteners in the organic confectionary and bakery products is expected to leave an optimistic impression on the honey market. The versatile and diverse flavor profile of honey is allowing it to make headway in confectionery where it is being used in flavored candies and chocolates.

A FactMR study predicts honey market to grow at a positive CAGR of 5.1% during the forecast period (2019 – 2029). Honey continues to witness augmented demand for healthy food applications across the globe.

The processed food industry has showcased impressive developments in the present years and has offered a feasible enhancement to honey, thereby driving expansion in the honey market. Retail food industry is seeing an optimistic growth, and gaining massive momentum thus giving an impetus to the honey market. The growth is spurred owing to the demand for varietal honey like Manuka honey, Blueberry honey, Dandelion honey.  The production of the mono-floral honey is increasing over the last few years thus boosting the demand for varietal honey.

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Distribution of Adulterated Honey Hampering Consumer Confidence Towards Honey Purchase


There have been several incidents in the recent past, where most of the honey products being sold in supermarkets in different regions were found to have no pollen content in them. Addition of contaminants, antibiotics, and harmful ingredients in honey which is labelled organic, is causing consumers to be hesitant towards buying honey products from international and well-known brands. These incidences have been eroding consumer confidence, ultimately impacting its demand. Consumers are preferring to purchase these products from local vendors to ensure the good quality of honey and authenticity of the honey products. Few available brands are having synthetically added sugars hence consumers are hesitant towards purchasing these products due to lack of trust. Fraud like honey laundering are taking place globally and creating obstacles for the healthy growth of the global honey market.

East Asia to Dominate the Regional Landscape


East Asia’s dominance in honey market is expected to triumph, with a market share of nearly 35% by 2029-end due to developing food processing industries, together with increasing number of functional food and confectionary & bakery industry, particularly in East Asia, which will continue to favor the growth of honey market in the region. Honey market in Europe, is seeing a growing trend of bakery and confectionary industries and widening the scope of honey industry. This will pave the way for worthwhile opportunities for honey market in Europe.

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