Tuesday 15 October 2019

Global Rice Protein Market 2026 | Strategies | Beneo GmbH, Axiom Foods Inc., AIDP Inc., Shaanxi Fuheng (FH) Biotechnology Co. Ltd, Nutribiotic

The global market for rice protein surpassed US$ 108 million in 2018, and it is expected to envisage nearly 7% y-o-y in 2019, according to a recent study published by Fact.MR. The study opines that the growth of the rice protein market is indicative of a growing consumer demographic looking for a meat-free and active lifestyle. Fact.MR attributes the recent upsurge in demand for rice protein to a palpable shift in consumer preference for non-allergenic and vegetable-derived substitutes for traditional animal-based proteins.

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The study finds that the demand for rice protein is also being buoyed by the growing veganism trend. A sizeable section of consumers is developing a proclivity for plant-based and organic food products and this is triggering ingredient manufacturers to make a move to offer plant-based ingredients. Increasing health concerns with high prevalence of lifestyle diseases, such as obesity, will continue to boost adoption of rice protein in the food & beverage industry, opines Fact.MR.

The study also found that rice protein isolates accounted for more than 45% revenue share in 2018. Growing consumption of plant-based proteins is observed, not only among health-conscious consumers but also among endurance athletes and bodybuilders. Rice protein isolates are gaining popularity as an ideal supplement in the sports nutrition segment as they facilitate protein synthesis in the muscles and prevent muscle breakdown during workouts. Rice protein isolates are likely to witness incremental demand as an important ingredient in nutritional bars and supplements in the coming years, according to the study.

What are the Key Growth Drivers of Rice Protein Market?


Ongoing R&D (research & development) activities are revealing scientific evidence on the advantages of plant-based ingredients, such as rice protein. Consumers looking for a nutritious, plant-based diet are viewing rice protein as a feasible option.

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Growing appetite for unique value-added characteristics of food is changing consumers’ approach towards the ingredient list and nutritional table of food products. This is driving food manufacturers to adopt innovative proteins and introduce healthier products to meet the dynamic nutritional requirements of the health-conscious consumer base.

With the increasing prevalence of lifestyle diseases, including obesity, consumer demand for high-protein food products has soared, creating significant opportunities for companies.

Veganism is going mainstream with increasing consumer belief that ‘natural is healthier’. This has upped the demand for natural ingredients in a range of food and beverage products.

The study also finds that leading market players are shifting their focus on expanding their presence in developing countries, as South Asia is emerging as a lucrative market for rice protein. Unlike the EU, rules and regulations vis-à-vis food safety are relatively less stringent and organic certification processes are less expensive for rice protein manufacturers in South Asia. Furthermore, India is one of the leading rice-producing countries in the world, giving rice protein market players in South Asia an added advantage.

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Fact.MR’s study offers exclusive insights about the growth prospects of the rice protein market during the period 2018 to 2028. The market is projected to witness incremental growth at an impressive CAGR of nearly 8% during the forecast period, according to the study.

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