Friday 27 September 2019

Natural Food Colors Market Will Witness Tremendous Growth Via Food & Beverage Products Over 2019-2028

Health-conscious consumers have consistently eschewed artificial/synthetic food colors, insisting on buying food products with natural food colors. The movement towards natural food ingredients pushed the natural food colors market to surpass US$ 7.5 billion in 2018, according to a Fact.MR study. The study predicts that the natural food colors market will continue to witness robust growth with a mounting number of consumers as well as industry players replacing artificial dyes with their natural counterparts.

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The customer-focused food industry is undergoing significant changes are consumers critically focusing on food ingredients to gauge their nutrition quotient. Manufacturers in the natural food colors market are picking up on the consumer move-away from synthetic food colors as well as artificially colored food products to capture more sales opportunities.

The Fact.MR study assesses the impact of the latest consumer trends in the food industry along with other macro and microeconomic factors on growth of the natural food colors market during the period 2018-2028. Some of the valuable insights about growth of the natural food colors market that are featured in the Fact.MR study include,

Intensifying consumer resistance to products containing synthetic food colors presents a major driving force for the natural food colors market.

Increasing growth of the clean label movement is making consumers label-conscious. Thereby, food manufacturers are resorting to natural food colors as artificial colors are posing an acute risk to their brand value.

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Natural food color market players need to conform to high standards and gain approvals from governing bodies through complex certification procedures. Stringent quality regulations from regional and international organizations may create temporary manufacturing challenges for natural food colors market players.

As most consumers relate the color intensity and the outer appearance of food products with greater taste and flavor, the demand for unique natural food colors is likely to surge in the foreseeable future.
Natural Food Colors Market in APEJ Region Dominated the Global Market with Over 30% Revenue Share

The Fact.MR study attributes the increasing growth of the food & beverage industry in the Asia Pacific region excluding Japan (APEJ) for a significant upsurge in demand for natural food colors in the region. Rapidly-expanding scope of the food & beverage industry in the APEJ region is becoming an important factor to be reckoned with for natural food colors market players.

The Fact.MR study provides valuable information about how the natural food colors market will grow during the period 2018-2028. The study predicts that the market will grow at an incremental 6.5% value CAGR, exceeding US$ 14 billion by the end of the forecast period.

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